HR & Marketing Built for Restaurant Owners

Whether you run one restaurant or many, Touchstone helps with the two things that keep you up at night: your people and getting more guests in the door. Clear help. No jargon maze.

Sound familiar?

Running a restaurant is hard enough. People problems and slow nights make it harder. You're not alone.

High Turnover Costs

When someone quits, you spend time and money finding and training a replacement—often before the new person is even good at the job.

Compliance Headaches

Rules change by city and state. One mistake can mean fines, stress, and expensive cleanup.

Payroll & Benefits

Paychecks, tips, taxes, and benefits get messy—especially with a big crew or more than one spot.

Employee Disputes

An ignored complaint can turn into drama, walkouts, or worse. You need a calm process, not panic.

Time & Attention

You're doing HR between ticket times. It deserves real attention—not leftovers.

Broken People Systems

If every manager does their own thing, good people get frustrated and leave—even when you can hire.

How Touchstone helps

Two strengths, one partner: people operations and guest-getting marketing.

Restaurant people who get both sides of the house

We've lived the restaurant world: thin margins, call-offs, slow Tuesdays, and the pressure to be everywhere at once. We help with staff and with showing up online where hungry guests are looking.

  • Day-to-day HR support (hiring, compliance, payroll, disputes)
  • Customized policies & handbooks
  • Recruitment and onboarding systems
  • Employee relations & conflict resolution
  • HR checkups / audits & training
  • Longer-term people planning & retention programs

We're an extension of your team, not another vendor. You call us, we know your business.

HR help (your people)

For owners with one location or many. Start simple and grow when you're ready.

Essential

$500/month

Great when you're getting the basics right

  • Policy & handbook creation
  • Hiring guidance & screening
  • Ready-to-use compliance checklists
  • Email support
  • Monthly check-in call

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Enterprise

$3,000/month

When you need a deeper partner

  • Everything in Professional, plus:
  • A dedicated HR partner for your restaurants
  • Custom reporting & analytics
  • On-site visits available
  • Longer-term people planning
  • Manager and leadership coaching
  • 24-hour response guarantee
  • Custom solutions

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Why restaurant owners pick Touchstone

We speak restaurant—and we don't bury you in corporate speak.

Legal Expert

Deep experience helping restaurants stay out of avoidable people-trouble.

Fast Turnaround

We respond quickly. When there's an issue, you need answers now, not in a week.

Restaurant Focused

We know call-offs, rush hours, and why "just post a job" isn't a staffing plan.

Cost-Effective

One legal issue avoided pays for years of HR support. We save you money.

True Partnership

You get a real partner—not a call-center script.

Data-Driven

We track metrics that matter: retention, time-to-hire, compliance, risk.

What restaurant owners hire us for

Practical help—not fluff

We’re building public case studies with client permission. Until then, here’s the work restaurants typically bring us—and how we help.

Stabilize hiring & onboarding so new hires get the same solid start—less guessing, faster ramp-up—whether you have one store or five.

Hiring systems
Essential → Enterprise

Reduce compliance chaos with clear policies and checkups (and we loop in a lawyer when you need actual legal advice).

Compliance discipline
Multi-jurisdiction operators

Handle employee relations with structure—so complaints don’t become crises and leaders aren’t winging documentation.

Employee relations
Professional → Enterprise

Have a result we can publish? Email [email protected].

Quick questions

Straight answers in plain English

What is Touchstone Workforce Solutions?

We’re your restaurant HR and marketing partner. We help with staff (hiring, handbooks, sticky people issues) and with getting more guests (Google, ads, reviews). Built for owners with one location or many—so you’re not doing it all at midnight.

How is this different from a PEOs or a generic HR SaaS tool?

We’re real people who work with restaurants—not just software you log into, and not a giant one-size-fits-all corporate plan. You pick a package; we confirm details in writing.

Do you give legal advice?

No. We help you run HR the right way day to day. We’re not a law firm. If you need a lawyer, we’ll say so.

How do I start?

Book a free 30-minute consult at touchstone.business/book or email [email protected].

Do you offer digital marketing as well as HR?

Yes—and it’s a core part of what we do, not a side hustle. We help you show up on Google, run ads, earn reviews, and track what works. See marketing plans.

Full FAQ · Restaurant HR outsourcing guide · llms.txt for AI systems

Marketing help (more guests)

Get found online, earn better reviews, and run ads that bring real people in—not generic agency fluff.

We focus on what actually fills tables and online orders: showing up on Google, strong reviews, simple social, and ads you can measure. For one restaurant or a whole group.

Local SEO & Google Business

We clean up and manage how you show up on Google Maps and Search—hours, photos, posts, and the details hungry guests check first.

Paid Ads (Google & Meta)

Google ads for people already searching (like catering near me), plus Facebook/Instagram ads for specials, openings, hiring, and reminding people who visited your site.

Reviews & Reputation

Simple systems to ask happy guests for reviews, respond the right way, and flag serious complaints before they spread.

Social & Content System

A realistic posting plan, easy templates, and a rhythm your managers can keep up with—lunch specials, weekend buzz, seasonal menus.

Conversion & Tracking

We track calls, directions, orders, and form fills—and show you what you're getting for your money, not just likes.

Email & SMS Lifecycles

Stay in touch with guests and catering clients through email or text the right way—comeback offers, reminders, and promos that sound like you.

Marketing plans

What you pay Google or Facebook for ads is separate. Our fee covers the plan, setup, management, and plain-English reporting.

Local Launch

$750/month

One or two spots building a strong base

  • Google Business Profile optimization (up to 2 locations)
  • Core local SEO fixes & citation basics
  • Review request + response playbook
  • Monthly content calendar (8 posts)
  • Basic GA4 + conversion setup
  • Monthly performance summary

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Brand Dominator

$3,500/month

Growing fast—or hiring hard—across locations

  • Everything in Growth Engine, plus:
  • Multi-location ad structure & geo bid strategy
  • Catering & private-dining campaign tracks
  • Hiring + guest demand campaigns (coordinated)
  • Landing pages / offer pages as needed
  • Email/SMS lifecycle builds (platform fees separate)
  • Priority support & quarterly planning workshop

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Typical ad budgets (paid to Google/Meta, not us): often about $500–$1,500/month to start, $1,500–$5,000/month as you grow, and more if you cover several markets. We'll recommend numbers after a quick look at your setup.

Full restaurant digital marketing overview → · Many owners use both HR and marketing together—we'll map that on your free consult.

Join Touchstone

Help restaurant owners get their time—and their sanity—back.

We’re growing a team that helps restaurant owners with people and marketing. If you know restaurants—and you care about clear, practical work—we want to hear from you.

Open roles: No open roles right now — send your resume and we'll reach out when one opens.

Email your resume: [email protected]

Ready for backup on people and guests?

Book a free 30-minute chat. Phone or video—your choice.

No pressure. Pick a time that works; we’ll confirm by email.

Book a free consultation

Or email [email protected]