Restaurant digital marketing for multi-unit operators
Touchstone runs local-first digital marketing for restaurants: the channels that drive calls, directions, orders, catering inquiries, and—when needed—applicant flow. Built for operators who need systems, not random posts.
In one sentence: We help multi-unit restaurants get found, get chosen, and get repeat visits—with measurable ads, local SEO, reviews, and conversion tracking.
What’s included (specifically)
- Google Business Profile (per location) — categories, services, attributes, photos, posts, hours accuracy, messaging, Q&A
- Local SEO — NAP consistency, location page structure, on-page basics for city + cuisine + service intent
- Google Ads — search campaigns for high-intent queries (near me, catering, reservations), location assets, negative keywords, call/direction conversion focus
- Meta / Instagram ads — LTO and promo campaigns, geo radius targeting, retargeting site visitors, creative testing frameworks
- Reviews & reputation — request workflows, response templates, issue escalation when a review signals an ops/HR problem
- Social content system — monthly calendar, reusable templates for dayparts, seasonal menus, hiring posts, multi-location cadence
- Tracking & reporting — GA4 fundamentals, UTMs, conversion events, monthly dashboard (leads and cost efficiency—not vanity metrics alone)
- Email / SMS lifecycles (higher tiers) — win-back, catering sequences, offer drops (platform fees separate)
Packages
- Local Launch — $750/month — foundation for 1–2 locations (GBP, local SEO basics, reviews playbook, light social, tracking)
- Growth Engine — $1,800/month — adds Google + Meta ads management, up to 5 locations, bi-weekly optimization, monthly strategy call
- Brand Dominator — $3,500/month — multi-location ad structure, catering tracks, hiring+guest campaigns, landing pages as needed, email/SMS builds, priority support
Media spend is separate and paid directly to Google/Meta. Typical starting media ranges: ~$500–$1,500/mo (Launch), ~$1,500–$5,000/mo (Growth), scaled by market count (Dominator).
Why restaurants hire marketing + HR together
Demand generation without people systems creates chaos (you fill seats but can’t staff). People systems without demand wastes capacity. Touchstone can align HR outsourcing and marketing so promotions, hiring campaigns, and unit readiness move together.
Get started
Book a free consult or start from the marketing packages on the homepage.
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